Case Study: TruSTAR achieves financial clarity and scalable finance operations with airCFO

How airCFO Played a Role in TruSTAR’s Journey from Startup to Successful Exit via a Fortune 100 Company

TruSTAR, a cybersecurity startup, faced significant challenges with its accounting and finance processes. The CEO was spending too much time managing finances instead of focusing on customers and scaling the business. After trying various solutions, including doing it himself and using other contractors, he turned to airCFO for their outsourced accounting and CFO services.

airCFO provided a hybrid solution, blending a technology platform for book closing and forecasting with expert advisory services. This partnership scaled with TruSTAR, evolving from basic processes to complex financial modeling for fundraising and board management. The results were substantial; the company saved critical cash by avoiding a full-time hire, allowing it to invest in product development and sales. This strategic financial support was a constant throughout TruSTAR's journey, which culminated in a successful acquisition by a Fortune 100 company.

TruSTAR

Patrick Coughlin

Chief Executive Officer & Co-Founder