Case Study: Birdies scales customer support and gains deeper insights with Aircall

With Powerful Tech and Timely Advice, Aircall Helps Birdies Scale Up

Birdies, a rapidly growing e-commerce company known for its stylish and comfortable footwear, faced significant challenges with scaling its customer support. Before Aircall, the team handled calls on personal cell phones without a dedicated system. This lack of a proper voice solution was a major hurdle for the business, especially when anticipating seasonal spikes in call volume during the holidays.

Aircall provided a powerful and scalable VoIP phone system. The solution included critical features like Shopify integration for quick access to customer orders, call tagging to identify support trends, and a beta analytics dashboard for granular performance insights. This allowed Birdies to manage the holiday rush effectively, build a remote team, and uncover operational inconsistencies. Partnering with Aircall gave Birdies the flexible technology and expert support needed to keep pace with their rapid growth.

Birdies

Danielle Murphy

Manager of Customer Experience