Case Study: Factorial HR achieves rapid global sales scaling with Aircall

How using Aircall from the outset helped Factorial scale rapidly

Factorial is an HR SaaS for SMBs that helps companies with payroll, performance and other people processes. After securing multi‑million funding and expanding to customers in 60+ countries, the sales organisation—spread across Latin America, France, Spain and other markets—needed a simple, scalable way to manage calls, onboard new reps and maintain consistent workflows across time zones.

By choosing Aircall with HubSpot integration from the outset, Factorial built a centralised calling system where every conversation is recorded and linked to deal data, creating a living “playbook.” Features like click‑to‑dial and Power Dialer boosted rep productivity, call metrics in HubSpot enabled real‑time coaching, and streamlined onboarding sped scaling—resulting in faster ramp times, more consistent sales conversations and improved sales performance.

Factorial HR

Bernat Farrero

founder and Chief Revenue Officer