Case Study: FR8Star achieves operational transparency and scales support with Aircall — 15% fewer missed calls and 80% more inbound volume

How Transparency Is Transforming FR8Star’s Operations (and Industry)

FR8Star, an Oakland-based startup building a transparent, tech-driven heavy-haul marketplace, was translating complex freight pricing and logistics into a smarter buying experience — but its phone system lagged behind. As the company scaled, Head of Customer Experience Archit Khatri found the legacy phone setup lacked real-time analytics and was cumbersome to change (even simple IVR updates), leaving the team “24 hours behind” on decisions and risking missed business opportunities.

FR8Star implemented Aircall to gain live call analytics and flexible telephony controls. Insights into missed calls and IVR abandonment let the team quickly rework menus and realign schedules, improving service without added hires: inbound call volume rose 80% in the first quarter together while missed calls fell 15%. The data now guides staffing and expansion planning as FR8Star continues growing.

Fr8star

Archit Khatri

Head of Customer Experience