Case Study: Pointy achieves streamlined international support and secure CRM call management with Aircall

How Pointy uses Aircall's API to super-secure their call recordings

Pointy helps local retailers automatically list their inventory online so nearby shoppers can find and buy products without full e‑commerce setups. With customers in four countries, Pointy needed a way to provide local support numbers, consolidate call tracking across time zones, integrate with their CRM, and securely manage sensitive call data.

They adopted Aircall for its quick, platform‑agnostic setup, Pipedrive integration, and open API. Aircall enabled centralized call tracking, analytics and automated post‑call workflows to boost team efficiency, while the API let Pointy export and delete call records to their own data centers for secure, compliant storage — giving them better visibility, control, and operational simplicity.

Pointy

Mark Cummins

Co-Founder