Case Study: Home Bay achieves 24% fewer missed calls and faster real estate transactions with Aircall

How Home Bay Helps Buyers & Sellers Fast-Forward Real Estate Transactions

Home Bay, a San Diego startup that streamlines homebuying and selling by giving clients transparent, on-demand support from non‑commissioned agents, faced growing pains as it expanded into new states. Rapid hiring and fragmented processes left operations inefficient and important customer calls and web leads slipping through the cracks, so the company needed a phone solution tightly integrated with its CRM to scale while maintaining speed and client focus.

Home Bay’s operations lead implemented Salesforce and adopted Aircall for its deep CRM integration, analytics, Teams feature and omnichannel call handling. Analytics exposed missed inbound calls, backup teams and three‑minute lead alerts cut response times, and the Salesforce call history kept agents informed on every interaction — driving a 24% reduction in missed calls within weeks, faster follow‑ups, stronger oversight and greater client confidence.

Home Bay

Ken Potashner

Chairman and CEO