Case Study: Sales Confidence achieves 40% increase in outbound activity with Aircall

How Aircall improved Sales Confidence’s outbound activity by 40%

Sales Confidence, a fast-growing EMEA community building B2B sales, marketing and revenue expertise, had moved from a one-man operation to a full sales structure but was still using mobile phones with no tracking, reporting or CRM integration. That lack of visibility and process made it hard to scale outbound activity and manage a growing team, so they needed a unified calling solution to streamline operations.

By adopting Aircall (with Refract integration) they gained click-to-plug coaching, centralized dashboards and easy setup—numbers, user groups and routing were live within an hour. The result was immediate: up to a 30–40% increase in outbound call activity, daily performance reporting, sustained call quality for remote work, and clearer team accountability and productivity.

Sales Confidence

James Ski

Founder and Chief Executive Officer