Case Study: Genuine Legal achieves 360° client communications and scalable growth with Aircall

How Aircall Helped Genuine Legal Become a Unicorn within the Legal Industry

Genuine Legal is an Australian family law firm that set out to make legal services more client‑centric and affordable with a fixed‑fee, low‑cost model. Because phone conversations are a core pillar of client relationships, the firm faced fragmented communications, poor call quality and rising costs from legacy providers, and needed a way to centralize interactions, enable remote work, and create a 360° view of every client touchpoint.

By integrating Aircall with HubSpot, Genuine Legal centralized and logged all calls, enabled calling directly from client records, embedded call recordings and documents in files, and gained real‑time analytics. The result was clearer, more reliable communication, faster response times from paralegals and solicitors, improved productivity and customer service, and stronger visibility to support ongoing growth and new client offerings.

Genuine Legal

Evgeny Vasilyev

founder and Chief executive officer