Case Study: CarOnSale achieves more efficient, personalized customer care with Aircall

CarOnSale Driving Success with Aircall & Salesforce

CarOnSale, a European B2B used-car marketplace, needed a more reliable and personal way to communicate with dealers and buyers across fragmented markets. The team relied heavily on phone conversations to build trust, resolve logistics quickly, and provide responsive support, and it also wanted a business phone solution that integrated well with Salesforce.

Aircall provided CarOnSale with a scalable cloud phone system and Salesforce integration, replacing the company’s previous use of business cell phones. With Aircall, CarOnSale improved accessibility to customer data, streamlined sales and support workflows, and made customer communication more efficient and personal. The switch supported the company’s digital transformation and delivered strong early results, with the business noting the investment was already paying off.

CarOnSale

Jan-Patrick Cap

Associate Strategy Director