Case Study: AHS Pipeline Innovation accelerates sales coaching with Aircall AI

AHS Pipeline Innovation speeds sales coaching by 7x with Aircall

AHS Pipeline Innovation, a UK-based specialist in hydrostatic pressure testing for water pipelines, faced a significant challenge after restructuring its team. With a new inbound sales team handling highly technical inquiries, their previous phone system offered no tools for call review or coaching. This made performance management reactive and slow, taking about a week to identify and respond to an issue. Their CRM integration was also poor, creating gaps in customer data.

By implementing Aircall's AI Assist Pro, AHS Pipeline Innovation gained real-time coaching through custom playbooks and live prompts for its sales reps. The solution provided automated call summaries synced to HubSpot and full call transparency for the team. As a result, the coaching response time improved 7x, from one week to just one hour. The vendor, Aircall, also helped sharply reduce post-call admin and provided a platform that was more capable and cost-effective than their previous provider.

AHS Pipeline Innovation