Case Study: PensionBee streamlines data transformation and customer insights with Airbyte

Improving 360-Degree Visibility for PensionBee

PensionBee, a UK pensions platform, needed a better way to unify fragmented data across Salesforce, Facebook, Google Spreadsheets, and other sources. Its data and marketing teams lacked a single 360-degree view of customer journeys and up-to-date pension information, making it difficult to support timely customer decisions and targeted communications. To solve this, PensionBee turned to Airbyte’s ETL/data integration platform.

With Airbyte, PensionBee simplified its data architecture by stitching together client, campaign, and marketing data into one coherent platform. This reduced processing time, improved flexibility, and made it easier to manage multiple sources and build a complete view of marketing activity. Using Airbyte’s open-source model and connectors, PensionBee also reported savings of up to 10% of the marketing budget, which it could reinvest into the business.

PensionBee

Konrad Schlatte

Data Engineer