Case Study: KORTX Streamlines Customer Data Ingestion with Airbyte

How KORTX streamlined customer data ingestion with Powered by Airbyte

KORTX, a digital marketing and data strategy firm, needed a better way to centralize customer data from multiple ad and marketing platforms into BigQuery for reporting and analysis. Before using Airbyte, their team relied on manual spreadsheet-based workflows and brittle in-house or commercial ELT solutions, which slowed reporting, worsened data freshness, and consumed valuable engineering time.

With Powered by Airbyte, KORTX was able to let customers authenticate to sources like Google Ads, Google Analytics, Facebook Marketing, and HubSpot, then automatically sync data into their systems for use in custom reporting and the Kampus platform. Airbyte significantly reduced the need to build and maintain custom connectors, saved engineering effort, and gave KORTX a more flexible, reliable data pipeline that helped the team focus on delivering core product value and better client outcomes.

KORTX

Jeff Israel

Director of Analytics