Case Study: Cart.com accelerates time to market with Airbyte

How Cart.com accelerated time-to-market with Powered by Airbyte

Cart.com, a commerce and logistics platform, needed a reliable way to unify customer data from sources like Facebook, Shopify, HubSpot, Mailchimp, Google Ads, and Google Analytics into Snowflake for its unified analytics product. Building and maintaining custom ELT pipelines and connectors in-house was slowing development and making it harder to deliver a self-serve experience for customers.

By using Airbyte, including Airbyte Cloud and Powered by Airbyte, Cart.com was able to offload connector development and data movement so its engineers could focus on its core product and proprietary analytics. Airbyte helped Cart.com accelerate time to market, save significant engineering time, and move faster than competitors who were building connectors themselves. The company also used Airbyte for change data capture and to integrate acquired businesses in days instead of months.

Cart.com

Chase Zieman

Chief Data Officer