Case Study: BetterSaver improves customer data integration with Airbyte

Enabling Smarter Savings with BetterSaver

BetterSaver, a New Zealand digital KiwiSaver advice platform, needed a better way to unify customer journey and marketing data spread across multiple systems like HubSpot, Intercom, Facebook, and Instagram. To handle sensitive PII securely and avoid cumbersome custom Python scripts and external infrastructure, the team looked for an internally managed solution and chose Airbyte.

Using Airbyte’s APIs, connectors, and easy-to-use GUI, BetterSaver now blends data from multiple sources into Google BigQuery for analysis and dashboarding in Jupyter notebooks. With Airbyte, the team gained a repeatable, secure, and faster data integration workflow, improved visibility into customer journeys and marketing ROI, and saved time—helping them avoid hiring a data engineer in the near term.

BetterSaver

Rupak Patel

Operations Intelligence Analyst