Case Study: Queenit achieves 1,700% GMV growth with Airbridge

What is Queenit’s Data Pipeline Building Secret for Recording 1,700% Annual Transaction Volume Growth as a Fashion App for 40s and 50s

Queenit, the fashion e-commerce service for women in their 40s and 50s provided by Rapport Labs, needed stronger internal data analysis capabilities and a way to build its own dashboard from mobile measurement data. To do that, it turned to Airbridge for analytics and web + app attribution, with a particular need for advanced data export and easier integration with other tools.

Using Airbridge, Queenit built a data pipeline that exported attribution data into Google Cloud Platform and linked it with product event data for deeper analysis. Airbridge tracking links also captured share-driven traffic, and the resulting insights helped Queenit focus on organic acquisition and tailor its marketing creatives to its target audience; the company reported a 1,700% annual transaction increase and over 3.2 million cumulative app downloads.

Queenit

Hee-Min Choi

Chief Executive Officer