Case Study: Webzen achieves over 90% sign-in rates and 300%+ ROAS with Airbridge

Webzen boosts sign-in rates over 90% with Airbridge

Webzen, a leading game company, faced the challenge of improving return on ad spend (ROAS) for their MMORPG MU Monarch by reaching the right target audience and developing effective ad creatives. They partnered with Airbridge and utilized its analytics and web plus app attribution services to identify high-performing audiences and optimize their creative strategy.

Using Airbridge's customizable reports, Webzen was able to swiftly identify high-performing ad creatives on platforms like TikTok and optimize underperforming ones. This solution led to measurable results, including sign-in rates exceeding 90% and a ROAS over 300%. Airbridge also enabled a 20% increase in new registered users (NRU) through improved postback configurations for retargeting campaigns on other channels.

Webzen