Case Study: Wasabi Achieves 2x Paywall Conversion and Doubled Revenue with Airbridge

Wasabi doubles monthly revenue run rate with Airbridge

Wasabi, a viral party game app powered by an AI host, faced challenges scaling user acquisition on TikTok. They lacked visibility into which campaigns and video creatives were driving profitable users beyond initial click metrics, making it difficult to connect ad spend to actual revenue and optimize confidently.

Airbridge provided full-funnel attribution and creative-level measurement, enabling Wasabi to see which TikTok videos drove the best conversion and monetization. By using these insights to optimize both their ads and in-app experience, Wasabi achieved a 2x increase in paywall conversion and a 200% boost to their monthly revenue run rate with Airbridge.

Wasabi