Case Study: UNNI achieves 51.8% lower TikTok retargeting CAC with Airbridge

UNNI cuts TikTok retargeting CAC by 51.8% with Airbridge

UNNI (Healing Paper), a platform making aesthetic medical services accessible, faced challenges optimizing its TikTok retargeting campaigns and reducing customer acquisition costs under Apple’s App Tracking Transparency (ATT) restrictions. The limited and delayed data from SKAdNetwork (SKAN) made it difficult to track the full user journey and build effective audiences.

To address this, UNNI implemented a hybrid measurement strategy using Airbridge. By leveraging Airbridge’s advanced SKAN integration and data insights, UNNI ran a TikTok Non-Direct Click retargeting campaign optimized for new user registrations. This solution provided a more complete view of user behavior and enabled smarter targeting. The campaign, powered by Airbridge, resulted in a 1.2x higher conversion rate and a 51.8% reduction in customer acquisition cost (CAC), with nearly 90% of the registered users being new.

UNNI (Healing Paper)