Case Study: Shmoody achieves 500% MAU growth and 1M+ installs with Airbridge

Shmoody scales installs past 1M and grows MAU 500% with Airbridge

Shmoody, a mental health app, struggled with fragmented attribution data across different platforms, making it difficult to unify metrics and track user behavior. This disjointed view from their previous providers hindered their ability to measure ROAS and effectively track conversions from organic campaigns, creating inefficiencies for the subscription-based service. They turned to Airbridge for a unified measurement solution.

By implementing Airbridge, Shmoody gained a single dashboard with unified cross-platform data and comprehensive tools. This solution provided clear funnel visibility and automated cost tracking for ROAS optimization, alongside accurate conversion tracking for organic campaigns via custom links. With Airbridge, Shmoody scaled to over 1 million app installs and achieved a 500% growth in monthly active users.

Shmoody