Case Study: Rooster Games Achieves 15% ROAS Uplift with Airbridge

Rooster Games boosts D7 retention 5% and ROAS 15% with Airbridge

Rooster Games, a global mobile game studio, faced challenges with fragmented data across multiple ad channels, limited visibility into player behavior after install, and time-consuming manual reporting. To overcome these obstacles, they turned to Airbridge's cross-platform measurement suite for unified attribution and advanced analytics.

By implementing Airbridge's dashboard and SDK, Rooster Games achieved a unified view of their marketing performance and player journeys. This solution delivered significant results, including a 5% increase in D7 retention, a 15% ROAS uplift, and a 30% improvement in CPI, empowering them to scale their performance marketing with precision.

Rooster Games