Case Study: Playio achieves 30% D30 retention and 40% lower CPA with Airbridge

Playio boosts D30 retention to 30% and cuts CPA by 40% with Airbridge

Playio, a gameplay-based rewards app operating in multiple global markets, faced challenges in boosting user retention by guiding new users to their 'aha moment' and in increasing marketing efficiency through optimized user acquisition campaigns. To address this, they migrated to Airbridge as their mobile measurement partner to gain better campaign tracking and performance insights.

Using Airbridge's Funnel Report, Playio optimized the user journey to increase retention, achieving a 30% D30 rate. With the Actuals Report, they implemented region-specific campaign optimizations, which led to a 40% reduction in cost-per-acquisition and a 100% increase in global user acquisition. Airbridge provided the data-driven insights necessary for Playio to scale its strategies effectively.

Playio