Case Study: Nexon drives performance marketing success for PC and console games with Airbridge

Nexon reaches #1 on Steam with Airbridge

Nexon, a leading global game publisher, faced the challenge of tracking and optimizing performance marketing for its new PC and console game, The First Descendant. The company needed an attribution solution from Airbridge to measure cross-platform campaigns, track in-game conversions, and integrate data with ad platforms for optimization.

Airbridge provided Nexon with its PC and console measurement and attribution capabilities. This solution enabled the tracking of user journeys from mobile ad clicks to Steam and console installs and in-game purchases. By leveraging this granular data and Conversion API integrations, Nexon optimized its campaigns, leading The First Descendant to reach #1 on Steam's Global Top Sellers list within a month of its launch.

Nexon