Case Study: Neopets achieves 20% ROI boost and 50% CPI reduction with Airbridge

Neopets boosts ROI by 20% and cuts CPI by 50% with Airbridge

Neopets, a legacy gaming brand with a large virtual pet universe, faced challenges with scattered data and unclear attribution during the mobile launch of their new title Faerie Fragments. They lacked a unified dashboard to manage over 30 campaigns across multiple platforms and agencies and had no visibility into in-app player behavior to identify drop-offs. They turned to Airbridge for its analytics platform and unified cross-platform measurement.

Using Airbridge’s Unified Dashboard, Neopets monitored all campaigns in real time, allowing them to reallocate budgets precisely and cut CPI by 50%. Airbridge’s Funnel Report identified a major drop-off point in gameplay, enabling design tweaks that increased retention by 10%. Overall, Airbridge helped Neopets achieve a 20% boost in ROI and a 12% increase in purchase rate.

Neopets