Case Study: Monkey achieves 40% subscription revenue growth with Airbridge

Monkey increases subscription revenue by 40% with Airbridge

Monkey, a leading EdTech company in Vietnam, faced challenges in complying with strict data privacy regulations for children's apps and had limited visibility into its marketing campaign performance and user journeys. To overcome these hurdles, they partnered with vendor Airbridge and utilized its privacy-first measurement solutions, including the Airbridge Restricted SDK.

Airbridge implemented a privacy-compliant SDK and provided advanced analytics for granular event tracking and funnel reporting. This solution enabled Monkey to safely optimize its user acquisition and subscription funnel. The results included an 18% reduction in marketing costs, a 21% higher conversion rate, and a 40% increase in subscription revenue, significantly strengthening Monkey's market leadership.

Monkey