Case Study: Loyal achieves stronger Day-7 retention and improved ROAS with Airbridge

Loyal scales Day-7 retention across 650+ apps with Airbridge

Loyal, a large-scale app publisher managing a portfolio of over 650 apps, faced challenges with fragmented data and limited visibility into post-install user behavior. This made it difficult to accurately measure campaign performance and understand long-term user value. To address this, they partnered with Airbridge, a mobile measurement partner, to centralize their attribution and gain full-funnel insights.

Airbridge provided Loyal with full-funnel attribution and centralized reporting, enabling real-time optimization based on retention and ROAS. The solution allowed Loyal to confidently reallocate spend across channels, which improved ROAS and strengthened Day-7 retention performance across their entire app portfolio.

Loyal