Case Study: Liner achieves 350% more app installs and 155% more subscriptions with Airbridge

Liner drives 350% more app installs with Airbridge

Liner, an AI platform for professionals and researchers, faced the challenge of accurately measuring the impact of its influencer marketing campaigns. As the company expanded from a desktop web product to a mobile app, it needed to track how traffic from LinkedIn and Twitter influencers led to app installs and subscriptions, as this traffic was otherwise indistinguishable from organic traffic. They used Airbridge Custom Tracking Links to gain this visibility.

Airbridge provided the solution by enabling Liner to assign individual tracking links to each influencer. This allowed them to track the full user funnel from click to subscription. The data revealed that subscriptions were more likely to occur after a user saw multiple content pieces, leading Liner to implement a sequenced content strategy. As a result, Airbridge helped Liner achieve a 350% increase in app installs and a 155% lift in influencer-driven subscriptions.

Liner