Case Study: Hellobot optimizes marketing mix and cross-platform tracking with Airbridge

How to Analyze Marketing Performance for 100+ Ads Per Quarter

Hellobot, a chatbot service from thingsflow Inc., needed a better way to measure marketing performance across web and app as it ran frequent ad tests and managed both new and returning customers across multiple channels. With campaigns spanning paid, organic, and owned media, the team needed an attribution solution from Airbridge to track user journeys and understand how users moved between web and app.

Using Airbridge tracking links, UTM parameters, and cross-platform attribution, Hellobot unified fragmented marketing data and made campaign performance accessible across the company. Airbridge helped Hellobot analyze 100+ ad creatives per quarter, compare performance by media and material, and make better media mix decisions while improving web-to-app and app-to-web tracking.

Hellobot

Seul-ki Lee

Chief Marketing Officer