Case Study: Idle Ninja Online boosts retention and ROAS with Airbridge

How Idle Ninja Online Uses an MMP for its Data-Driven Growth Marketing

Idle Ninja Online, developed by Puzzle Monsters, is an AFK RPG mobile game for Android and iOS that needed a better way to measure its paid cross-channel marketing. The team was focused on improving retention and ROAS, and they wanted clearer channel-level performance data than Google Analytics could provide. They chose Airbridge for analytics and web + app attribution to evaluate campaign impact across multiple ad platforms.

Using Airbridge, Idle Ninja Online unified attribution across channels, compared Google Ads with other sources under the same criteria, and used dashboard reporting to make more data-driven budget decisions. The team also created custom tracking links for a viral YouTube campaign to measure performance more accurately. As a result, Airbridge helped them allocate budget more strategically, improve decision-making, and support sustained growth with more predictable marketing costs.

Idle Ninja Online

Jinhwan Yang

Chief Executive Officer