Case Study: Greenlabs doubles open rates with Airbridge-Braze integration

Greenlabs doubles open rates with Airbridge

Greenlabs, a major AgTech startup, faced a challenge re-engaging inactive users because they were unable to capture valuable KakaoTalk engagement data for retargeting within their own Braze CRM platform, as these interactions occurred outside of their app.

By integrating Airbridge with Braze, Greenlabs was able to feed this external engagement data directly into their CRM. This allowed for highly granular audience segmentation and effective retargeting campaigns. As a result, Airbridge helped Greenlabs double their open rates for reactivation campaigns and significantly streamlined their marketing workflow.

Greenlabs