Case Study: Go2Joy achieves 90% less fraudulent installs with Airbridge

Go2Joy cuts fraudulent installs by 90% with Airbridge

Go2Joy, a leading Vietnamese hotel booking app, faced significant challenges in accurately measuring its multi-channel affiliate marketing campaigns and preventing costly ad fraud. Their previous mobile measurement partner (MMP) solutions provided fragmented data and lacked built-in fraud prevention, leading to inefficient budget allocation and vulnerability to fraudulent installs. They turned to Airbridge for a solution that included advanced attribution and fraud prevention tools.

By implementing Airbridge's unified dashboard and its automated Fraud Validation Rules, Go2Joy gained real-time insights and precise control over its campaigns. This allowed them to detect and block fraudulent activities such as suspicious installs and hijacked organic traffic. As a result, Airbridge helped Go2Joy achieve a 90% decrease in fraudulent installs and a 10% increase in real installs within one month, while also reducing their overall MMP costs by 50%.

Go2Joy