Case Study: Galaxy Play achieves 22% revenue growth with Airbridge

Galaxy Play grows revenue 22% with Airbridge

Galaxy Play, a leading Vietnamese OTT platform, faced challenges in measuring its web-to-app marketing campaigns and combating ad fraud. Data discrepancies with their previous mobile measurement partner (MMP) made it difficult to identify true revenue sources and led to budget inefficiencies. They partnered with Airbridge to implement its Web SDK and fraud prevention solutions to gain clarity.

Using Airbridge, Galaxy Play achieved accurate web-to-app attribution and deployed fraud validation rules to clean their data. This solution provided a unified view of the customer journey, enabling smarter budget allocation. As a result, Galaxy Play optimized their MMP costs by 52%, reduced data discrepancies by 15%, and increased revenue by 22%.

Galaxy Play