Case Study: Fizz achieves zero performance loss with Airbridge API deeplinks

Fizz achieves 0% performance loss with Airbridge API deeplinks

Fizz, a campus-based social app, faced a critical challenge when Google deprecated Firebase Dynamic Links (FDL), which powered their entire sharing and referral ecosystem. They needed to migrate their high-volume link infrastructure to a new platform to avoid broken user journeys and maintain attribution accuracy. They turned to vendor Airbridge and its API deeplinks product to solve this.

Airbridge provided a seamless migration with its API deeplinks, which offered perfect parity with FDL's behavior. The solution allowed Fizz to automate the creation of links for content sharing, user referrals, and marketing campaigns at scale without developer support. The results showed zero performance loss after the migration and ensured 100% attribution continuity, consolidating their growth stack within a unified MMP platform.

Fizz