Case Study: Fidget Town accelerates global user acquisition with Airbridge

Fidget Town reaches over 1M app installs worldwide with Airbridge

Fidget Town, an online fidget trading game targeting Generation Alpha, faced the challenge of expanding globally and acquiring users in a cost-efficient way. To run campaigns on its primary acquisition channel, TikTok, it needed an approved Marketing Measurement Partner and chose vendor Airbridge for its data accuracy and support.

The solution implemented by Airbridge provided device-based tracking for accurate user and revenue metrics, which was critical as users often created multiple accounts. By focusing on TikTok and utilizing Airbridge’s integration with Amplitude to analyze user journeys, Fidget Town achieved over 1 million app installs worldwide within a year. The vendor Airbridge helped them maintain an average of 230K MAU and 40K DAU, achieving a cost per acquisition as low as $0.20.

Fidget Town