Case Study: Fidget Town accelerates global user acquisition with Airbridge

Fidget Town - Driving user acquisition and app installs for global expansion, leveraging TikTok and Airbridge

Fidget Town, an online fidget trading game from South Korea targeting Gen Alpha, wanted to expand from local popularity to global growth while acquiring users cost-effectively. To support its TikTok-led marketing efforts, the team used Airbridge’s mobile measurement platform and Active Users dashboard to get accurate device-level tracking and clearer visibility into active users, revenue, and retention.

Airbridge helped Fidget Town measure TikTok campaigns with better attribution accuracy, optimize targeting and creative performance, and combine attribution data with Amplitude for deeper funnel and LTV analysis. As a result, Fidget Town surpassed 1M app installs worldwide within a year, reached about 230K average MAU and 40K DAU, achieved as low as $0.2 CPA, and saw one hashtag generate 80M+ impressions on TikTok.

Fidget Town