Case Study: d.code boosts conversion rate with Airbridge web-to-app attribution

d.code is Boosting Its Conversion Rate by Analyzing the Integrated Performance of Different Channels Through Airbridge

d.code, a fashion pre-order platform operated by Ncode, wanted to better understand customer behavior across both its app and web channels. The company struggled with fragmented marketing data and relied heavily on media reports, making it difficult to measure performance accurately or make data-driven decisions. It used Airbridge’s web + app attribution and analytics to solve this challenge.

With Airbridge, d.code was able to track users across web and app, unify performance reporting in one dashboard, and analyze campaigns more accurately. The insights showed that web-driven campaigns were leading users to install the app and purchase later, while app-install campaigns were not driving as many purchases as expected. Based on this, d.code rebalanced its budget and improved order conversion rate, while also benefiting from customizable reporting and faster support from Airbridge.

d.code

Jong-Seok Park

Chief Operating Officer