Case Study: Arcadian Lab boosts profitability and marketing budget with Airbridge attribution

Arcadian Lab boosts profitability by 24% with Airbridge

Arcadian Lab, a leading game developer and publisher, transitioned to a self-publishing model but faced a significant challenge: a lack of transparency and visibility into their marketing and monetization operations. This limited their ability to make informed decisions on budget allocation and campaign performance. To address this, they partnered with the mobile attribution platform Airbridge.

Airbridge provided a comprehensive attribution solution, giving Arcadian Lab complete transparency and data-driven control over their multi-channel paid advertising campaigns. By using Airbridge to track key metrics like ROAS and LTV, the company was able to optimize its marketing efforts effectively. This data-first approach resulted in a 24% increase in profitability and a 500% boost in their marketing budget, enabling Arcadian Lab to scale its business globally.

Arcadian Lab