Case Study: Alarmy boosts ROAS with Airbridge

Alarmy boosts ROAS with Airbridge using insights from 75M+ downloads

Alarmy, a premier alarm app with over 75 million downloads, faced the challenge of identifying high-value users likely to convert from its free ad-supported version to paying subscribers in order to boost ROAS. A further complication was search cannibalization on app stores, where their paid campaigns were encroaching on their strong organic traffic. To solve this, they turned to the mobile measurement platform Airbridge for granular attribution and funnel analysis.

Using Airbridge's Funnel Report, the Alarmy team gained campaign and keyword-level insights, allowing them to connect user acquisition efforts directly to in-app conversions and optimize their spending. This data-driven approach enabled them to refine their user acquisition strategy, leading to a more effective allocation of resources and a significant increase in ROAS. Airbridge provided the objective and accurate analysis necessary to understand the true impact of their marketing efforts.

Alarmy