Case Study: WorkBuzz Achieves 300% More Conversions with Aira's Multi-Channel Paid Media Strategy

WorkBuzz boosts conversions 300% with Aira

WorkBuzz, an HR SaaS company operating in a niche B2B market, faced the challenge of high costs-per-click and low search volume while competing against venture-capital-backed rivals. To combat rising CPCs and generate more leads, they partnered with Aira for a multi-channel paid media strategy.

Aira implemented a solution using Google’s Smart Bidding and A/B tested landing pages to focus spend on high-intent users. They expanded keyword targeting to Microsoft Advertising and used Facebook and LinkedIn for remarketing and top-of-funnel awareness campaigns. This strategy from Aira resulted in a 281% increase in conversion rate, a 300% increase in conversions, a 74% reduction in CPA, and a 310% increase in ROI.

WorkBuzz