Case Study: Uswitch boosts share of voice by 20% with Aira’s digital PR and link building

uSwitch boosts share of voice by 20% with Aira

Uswitch, a UK-based price comparison service, faced the challenge of driving traffic and increasing their share of voice in competitive verticals like energy and broadband. Their small, newly formed marketing team needed to scale a robust link-building strategy to maintain and grow their dominant market position. They partnered with the vendor Aira for digital PR and link-building services.

Aira implemented a streamlined process, using data analysis to create targeted digital PR campaigns such as "The Top Selling Electric Car in Every Country." This collaborative approach resulted in over 200 links built in eight months and 350 pieces of coverage secured. Aira's work contributed directly to Uswitch increasing its share of voice within the energy space by 20%, with 45% of the secured links coming from high-authority domains.

uSwitch