Case Study: Uncle achieves 60% organic traffic growth with Aira

Uncle boosts organic traffic 60% with Aira

Aira helped Uncle, a build-to-rent residential company, overcome the challenge of expanding its online visibility and driving high-intent traffic to its key location pages. The primary goal was to increase unbranded search clicks and organic conversions for prospective renters in London, Manchester, and Leeds, in the face of strong competition for rental-related search queries.

The solution implemented by Aira involved a dual approach of content-led traffic growth and technical optimizations. This included developing blog content aligned with user search intent and providing technical SEO support for new location pages and site structure. The results for Uncle were significant, including a 60% increase in organic traffic and exceeding its stretch goal for organic key events by 43.4%. Aira also helped more than double unbranded search clicks year-on-year.

Uncle