Case Study: UKCRBs boosts conversions and revenue with Aira

UKCRBs boosts conversions 9.9% with Aira

Aira was engaged by UKCRBs, a leading provider of criminal record checks in the UK for over 25 years, to increase online conversions and drive long-term value through customer registrations while maintaining a high return on investment over a three-month period.

Aira implemented a strategic paid media approach that refined keyword targeting, utilized competitor research, and conducted ad copy testing with responsive search ads. This improved quality scores, reduced cost-per-click, and allowed for maximized conversions bidding. The results were a 9.9% increase in conversion rate, a 164% rise in conversion volume, and a 41% reduction in cost per acquisition, generating over £23,000 in revenue from a £15,000 spend. Aira also dramatically increased customer registrations by nearly 1,300%.

UKCRBs