Case Study: TECHNIA UK boosts lead quality and increases customers with Aira's PPC team

Technia UK boosts customers from PPC by 22% with Aira

Technia UK, a leading engineering software provider, was looking for a digital marketing partner to manage its PPC campaigns and improve lead quality in its highly technical market. With little prior paid media experience, the company needed a trusted vendor to prioritize generating high-quality leads over sheer quantity. They partnered with Aira to address this challenge.

Aira restructured Technia UK's Google Ads account to better track performance and seasonality, connecting it to HubSpot to monitor opportunities and customers generated. The team proactively paused underperforming campaigns and keywords while exploring new monthly keyword opportunities. This tailored PPC strategy from Aira resulted in a 27% increase in opportunities and a 22% increase in customers year-on-year, significantly improving lead quality and volume.

Technia UK