Case Study: Steiger&Cie achieves 86% lower CPA and more enquiries with Aira

Steiger&Cie cuts CPA by 86% with Aira

Aira helped Steiger&Cie, an alpine real estate agency specializing in luxury properties, address the challenge of inefficient marketing spend. Their manual PPC bidding was not effectively reaching high-intent buyers, and their SEO content was not fully aligned with their high-net-worth audience, limiting growth and control over cost-per-acquisition.

The solution from Aira involved shifting to a Maximise Conversions smart bidding strategy for PPC and launching display remarketing campaigns. For SEO, Aira implemented a consistent content strategy tailored to the buyer's journey. These efforts reduced CPA by 86%, increased PPC enquiries by 15% initially, and drove a 28% year-on-year increase in organic blog traffic, leading to a dramatic and sustained rise in website enquiries.

Steiger&Cie