Case Study: RS achieves 1,130 pieces of coverage and improved SEO with Aira's digital PR and link building

RS earns 1,130 pieces of coverage with Aira

The customer, RS Components, faced the challenge of increasing organic search traffic, keyword rankings, and the quality of its external links. They partnered with the vendor Aira to implement a sustainable SEO and content marketing strategy to meet these goals.

Aira executed a scalable content-led Digital PR and link building program, delivering over 12 campaigns per quarter for five years. This approach generated over 1,130 pieces of high-quality coverage and links, which led to a positive impact on SEO and improved year-on-year rankings for core target keywords.

RS