Case Study: Protectivity achieves 172% growth in new business with Aira

Protectivity grows new business 172% with Aira

Protectivity, a provider of small business insurance, faced the challenge of improving its search engine rankings and increasing revenue in a highly competitive market. Their in-house team lacked the bandwidth and specialized knowledge to execute advanced SEO and link-building strategies. They partnered with the SEO agency Aira to accelerate their organic growth and drive more direct sales.

Aira conducted comprehensive technical and competitor audits, optimized on-page content, and executed a successful digital PR campaign that secured over 1,400 pieces of coverage. This strategy built high-quality backlinks and significantly improved organic visibility. As a result of Aira's work, Protectivity increased its website sales from new customers by 172% and saw a 59% increase in organic traffic over a four-year period.

Protectivity