Case Study: Mitie achieves a successful CRM migration and rapid campaign launch with Aira and HubSpot

Mitie launches 6 campaigns in 6 weeks with Aira

Mitie, the UK's leading facilities management and professional services company, faced a challenge with its marketing automation. Their previous tools did not meet their needs, and they required a new system that could effectively sync with their existing Salesforce CRM to provide shared visibility for sales and marketing teams. They partnered with Aira to implement HubSpot's Marketing Hub.

Aira successfully managed a complex migration from Pardot to HubSpot, which included a full integration with Salesforce. The solution involved mapping 400 Salesforce fields, importing 15,000 contacts, and setting up a new portal with embedded forms and comprehensive analytics. As a result, Mitie's team launched six campaigns within the first six weeks, using HubSpot's automation and reporting tools to convert prospects and analyze performance. Aira delivered the project on time and provided in-depth training, enabling Mitie to accelerate its marketing activity.

Mitie