Case Study: Kidscape achieves a 362% increase in conversions with Aira

Kidscape boosts conversions by 362% with Aira

Kidscape, an anti-bullying charity, faced the challenge of rebuilding its Google Ad Grant PPC campaigns from the ground up after a complete website redesign. Their outdated ads no longer aligned with the new site's structure and messaging, requiring a full overhaul to restore visibility and efficiently use their budget. Aira was engaged to manage this process.

Aira redesigned the campaign structure, conducted extensive keyword research, and rewrote ad copy to better reflect the charity's mission. Following the launch, they refined targeting and bidding to ensure compliance with grant requirements. The results were significant, with Aira helping Kidscape achieve a 362% increase in conversions, a 121% increase in clicks, and a 57% increase in click-through rate, greatly enhancing the charity's online reach and impact.

Kidscape