Case Study: Hagerty UK increases traffic, clicks and revenue with Aira

Hagerty UK boosts paid search clicks 150% with Aira

Hagerty UK, a provider of classic car insurance and valuations, sought to grow its traffic and customer base in a highly competitive market while reducing its cost per acquisition. To meet this challenge, they partnered with Aira for paid search services.

Aira implemented innovative paid search strategies, including dynamic search ads and a refined account structure that split branded and non-branded terms. This solution led to significant results: a 150% increase in paid search clicks from 2020-2023 and a 91% increase in click-through rate from Q1 to Q4 of 2024. Aira's work also helped Hagerty UK exceed its quote targets by 7% while consistently lowering its CPA.

Hagerty UK