Case Study: Hagerty earns 13 pieces of hyper-relevant coverage with Aira Digital PR

Hagerty lands 13 coverage pieces in hours with Aira

Aira worked with Hagerty, an automotive lifestyle and classic car insurance company, to help them maintain their position as an industry authority. Their challenge was to find and act on timely opportunities for thought leadership coverage as part of a broader digital PR strategy.

Aira's digital PR team executed a rapid newsjacking strategy. Within an hour of a relevant news story breaking, they crafted and pitched an expert quote to targeted journalists. This resulted in 13 pieces of high-quality national coverage on hyper-relevant sites on the same day, including four valuable backlinks, successfully positioning Hagerty as the sole authoritative voice on the story.

Hagerty