Case Study: Apteco boosts search visibility and increases MQLs by 72% with Aira

Apteco increases MQLs by 72% with Aira

Apteco, a software development company specializing in marketing data analysis, faced a significant challenge after a complete website migration. The redesign caused a major loss of detailed content, which led to a severe drop in search engine rankings, website traffic, and brand visibility. To address this, Apteco enlisted the digital marketing services of Aira, focusing on SEO and pay-per-click (PPC) to recover their online presence.

Aira implemented a comprehensive solution, beginning with a technical audit to fix migration issues. They optimized the website's backend and content, and expanded Apteco's content strategy to include top-of-the-funnel topics to attract a wider audience. As a result of working with Aira, Apteco saw a 46% increase in organic leads and a 72% year-over-year increase in marketing qualified leads (MQLs), effectively restoring and exceeding their previous performance.

Apteco